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Sent6035632

: What is the difference between HTML lang tag and HTML hreflang tag? Let say example.com has two different country version apart from main English version Israel(example.il) New Zealand(example.nz)

@Sent6035632

Posted in: #GoogleLocalSearch #GoogleSearch #LocalSeo #Multilingual #Seo

Let say example.com has two different country version apart from main English version


Israel(example.il)
New Zealand(example.nz)


What SEO practice should I follow.

Method 1 - HTML lang

example.com
<html lang="en">
example.il
<html lang="he-IL">
example.nz
<html lang="en-NZ">


Method 2 - HTML hreflang link
inside head tag
example.com

<head>
<link rel="alternate" href="http://example.com/"
hreflang="en" />
<link rel="alternate" href="http://example.il/"
hreflang="he-IL" />
<link rel="alternate" href="http://example.nz/"
hreflang="en-NZ" />
</head>


similarly use the same for other pages(example.il,example.nz).

Google says from 2011 they started treating link with hreflang for mentioning language specific content.
Now Which method should I use to make the site language and country specific when it comes to search engines?

What is the difference between <html lang> and <link hreflang> ?

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@Holmes151

Which method should I use ...

What is the difference between <html lang> and <link hreflang>.


You can use both. The lang attribute on the html tag informs user-agents the language of the current document. Whereas the hreflang attribute informs user-agents/bots the language of the document being linked to. In a way they are complementary.

However, Google most probably ignores the lang attribute and auto-detects the document language instead. I believe Google ignores all language identifiers, except for hreflang.

hreflang on the other hand is recommended by Google to help indexing of multi-lingual websites. So, if you needed to choose one or the other then the hreflang would be the one to go for.

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