Mobile app version of vmapp.org
Login or Join
Reiling115

: How to Fix inaccuracy of Google Analytics data? Goals are not getting recorded perfectly in Magento Case: It's an e-commerce website running on the magneto. Condition: I've installed google analytics

@Reiling115

Posted in: #Analytics #GoogleAnalytics #UniversalAnalytics

Case: It's an e-commerce website running on the magneto.
Condition: I've installed google analytics code UA- on the website in all the pages of it.

Issue: The Goals those who are getting recorded is very less as compare to actual data that is recorded in Magento dashboard.

For the last month data the goals in Analytics recorded 81 sales where as the actual sales was 421 as per Magento which is the accurate figure.

How: How to fix this issue so, that we can get the accurate data in Google analytics.

So, that I can see


How many users who viewed the product but, didn't added that to the cart / take any actions or bought the product.
How many users added the product but, didn't bought it.
How many users actually bought the product.
The buyers came from which medium/source/campaign
Which campaign give us the maximum result and which one is the waste
Which source is bringing us the maximum conversions.

10.01% popularity Vote Up Vote Down


Login to follow query

More posts by @Reiling115

1 Comments

Sorted by latest first Latest Oldest Best

 

@Smith883

You didn't explain the exact issue in terms of data being not accurate.

Generally, a system like Magento got some issue if you just enable eCommerce tracking and can be fixed by manual configuration, i am not sure if that is the case.

Now, with regards to Goals, check if the Goal is created correctly.

Go to: GA >> Admin >> View >> Goals >> Click on the Goal you have created

Click on Edit under Goal Details and then you may like to see the value if you verify.

Note: The key to data inconsistency may be caused by required Yes / No value. Setup based on your need.

Hope this helps

10% popularity Vote Up Vote Down


Back to top | Use Dark Theme