: How do you explain more impressions and less ranking in Google search console? In google search console, for my website, when the number of impressions increased (red trend in google search console),

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In google search console, for my website, when the number of impressions increased (red trend in google search console), then the ranking in google search decreased (green trend in google search console aka "position"). Then, when the number of impressions decreased, then the ranking in google search console increased.
I thought that when my website links are displayed in google search at a better position, there should be more impressions because users don't click to visit subsequent google pages. They usually click on the links on the first page.

As you can see at the end of the trend, the impressions increased by at least 3000 and meanwhile the average position lowered by at least 20 and vice versa.

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@Sent6035632

This is a typical CTR issue!
From the same place in Search Console enable the CTR as well!

Google pays much much interest on CTR. You might have a lot of impressions, but a few clicks, because Google thinks that your CTR is low, which means that users are more likely not to click on your page!

Try optimizing your titles and description to achieve better CTR. Make it both human and robot friendly, engaging, etc..
Read a little bit about how to optimize your CTR.

Thank you!
Gev.

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: How do you explain more impressions and less ranking in Google search console? In google search console, for my website, when the number of impressions increased (red trend in google search console),

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