: How to overcome the situation of having lack of content and not updating regularly? I have already read What are the best ways to increase a site's position in Google?. I have applied most

@Gonzalez347

As said by others, testimonials by customers is a good source of non-expensive content that provides social proof to prospective clients. You can add testimonials across the website: on the homepage, on the corresponding product page (ie. testimonials for a particular room type), and even have a section or page dedicated exlusively to list all testimonials.

You say your client doesn't want to add a blog or articles. Is it because it's usually not cheap to produce original, interesting, relevant content?
If it's so, and your client is willing to make an smaller commitment and add a blog for publishing cheap* content, you could have a content strategy that takes advantage of all the content already published in the Web. Some ideas, for example:


translating already existing content and re-publishing it (giving corresponding attribution is just good netiquette, but not an obligation).
publishing recommendation lists, like "5 [pubs / museums / restaurants / whatever] to visit in [hotel location]"
splitting already existing pages in more granular content. For example, if you have an Staff page, think about adding one new page for each member of the hotel staff. Avoid it being very thin content. Try to add meaningful content: what does each member of the staff do at the hotel, what are they favourites places in the region, what is their favourite meal, add pictures of them, etc.


*: "cheap" as "not expensive to produce and publish", not as "low quality content".

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@Connie744

I think this is very common for many businesses.

You may try following:


Generally, in hospitality industry businesses have more quality photos. So, even if you are not updating content (text) regularly, you can update photos which is simple and quick and still, it will give some signal towards freshness.
You may create image slideshow video with key features and upload it on YouTube with an appropriate link.
As mentioned in the comment, worth adding testimonials.
Make use of Google Plus, do a regular G+ post with good photos and have a bit longer (text) post and place the appropriate link.
Encourage customer to write reviews on third party sites, particularly Google local and this will play an important role to boost your ranking naturally.


There are may more ideas, you just need to think in a creative way.

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@Jamie184

Hmm, how about getting backlinks from sites or improve traffic? I believe there are a few ways to do that (in my own opinion)


Write an email to related sites telling them how your content is useful, you will be honoured to have them linking to your site
Promote your website in social media and gain traction to your site
Use tools to identify websites that are mentioning your brand but are not linking to your website (e.g. mention.com/en/). Again, write them an email thanking them for the mention and perhaps linking to your site if your content is helpful to their users

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