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Kimberly868

: How does Google Calculate AdWord Landing Page Experience? I've seen tons of articles that give lame advice like "Makes sure the landing page copy is relevant for your keywords..." "Make sure

@Kimberly868

Posted in: #GoogleAdwords

I've seen tons of articles that give lame advice like "Makes sure the landing page copy is relevant for your keywords..." "Make sure the layout is clear and the page is easy to navigate..." But all this advice strikes me as non-actionable and highly subjective. I've tried getting help through their call center, but it seems like every engineer I talk to there has a new story about how to improve the landing page experience score, some of the advice has been outright contradictory of previous calls. So here are some real basic questions:


Is the landing page score made by an algorithm (bot) or by a human (editorial score)?
I had one engineer suggest that the landing page experience is simply a measure of how long users stay on your site once they navigate to it through an add. Can anyone verify this. It certainly would make more sense than any of the other advice I've heard.

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@Connie744

Landing Page Experience: It is a combination of several things like:


The relevance of keywords you are bidding and your content on the website.
The speed of the website.
General user experience etc.


Understand Key Points


Before you think about AdWords landing page experience, just think is your website is well optimised what you are offering.
Make sure your website is well accessible in desktop and mobile.
Make sure your website loads relatively faster, particularly in mobile.
Have some mechanism so that user can spend more time on the website. Having Video on the website is a great way to engage with customers.


If these points are covered then you don't need to bother much in general about Landing Page Experience.

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Based on our test, if you bid higher from the start of the new campaign and have decent ad position and naturally you will see most of the things will work absolutely fine.


Conclusion: If you address 'key points' and have good bid, it will work absolutely fine.

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