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Pierce454

: How essential is the H1 element for SEO? I'm rolling out a new webpage, and the logo of the product includes the text of the brand name. Aesthetically, the page would look better with just

@Pierce454

Posted in: #Heading #Html #Images #Seo

I'm rolling out a new webpage, and the logo of the product includes the text of the brand name.

Aesthetically, the page would look better with just the logo and subtext, but that would mean omitting the h1 tag - which feels like a fundamental error in SEO.

I know 'hiding' keywords is also risky, but is there anything wrong with setting it to white text on white background? While I know this was the black-hat methods of the early internet, is it bad if it's just one hidden (and relevant) header?

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@Cooney921

It's an important part of HTML document structure, and as a result has played an important role in SEO. That said, an HTML document remains valid without one and in isolation its value to SEO is negligible.

White text on a white background is strongly discouraged by Google, so should be avoided. That said, it isn't necessary: you can easily use an <h1> and position a logo image in front of it via CSS. This satisfies your SEO concern, and provides a text only fallback for accessibility purposes.

Further, the <h1> element often isn't used in the logo position anyway, or more precisely will be used on the homepage (to support optimisation for brand name searches) but dynamically switched for something of lower hierarchical value on inner pages (often a non-semantic element like <span>).

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