: One company - two countries US and Australia. Same content My friend owns a website in the US selling his product (a jewelery brand) and I'm about to run the same business here in Australia.

@Candy875

So is this the exact same brand as you said it's the same website?

You will need to set up search console for Google and bing webmaster tools to target countries per domain.

Because you are using ccTLD's Google will be pretty good at working out its the same brand for different countries.

If it's the same content you do run the risk hindering ranks if you don't use hreflang tags. Hreflang is for language targeting not country targeting though. However, you mentioned you are going to change the content which is best. Ensure it is unique enough.

There shouldn't be competition between the two but ensure your back links are location relevant to further enforce the countries you are targeting.

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