: Seo Website Authority - Difference between having HTTPS and not having it (Moz.com) So, I don't know much about SEO, but my boss came up with this website: https://moz.com/researchtools/ose/ I

@Angela700

Please take into account that Moz seo website authority score is determined according to a number of different metrics they have put together. In other words, the score represents their (and only theirs) overall evaluation and it has nothing to do with your website Google rankings.

Why this is happening? Several possible reasons: Moz only knows and have only weighted your HTTP website metrics, they have no computed or calculated your HTTPS version. Your HTTPS website version could be blocking Moz bots or they have problems crawling your website.

There are more reasons why this could be happening, but in general you should not be worry at all, this is an evaluation made by this folks only.

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@Welton855

I'm guessing that at some point in time you were either using the non-www version as your main one, or didn't have a proper redirect in place to the www version?

That could cause the non-www version to still have specific incoming links that are then counted separately. In cases like these you should probably be looking at the DA (domain authority) to get a better picture of the website as a whole, instead of just using the PA, which only looks at the homepage in this case.

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