: What does session duration less than equal to 1 second signify in Google Analytics? I was trying to segment my users on the basis of session duration which lies under 1 minute and when I

@Gloria169

This is actually fairly common on sites with a higher bounce rate and low pages per session given how Google calculates time by default. Here is a more detailed explanation (and that link includes solutions):


when a somebody visits your page, Google Analytics will drop a
time-stamped cookie. When the same person visits another page on your
website (or refreshes) then Google Analytics will compare the
timestamp in the cookie to real time and will base the visit duration
on the first page on the difference between the two.

If you have a high bounce rate where most of your visitors leave after
being on just one page of your website, there will be no second data
point for Google Analytics to calculate the duration and will default
to setting the visit duration as 0 seconds. This means that if someone
stays on your page for hours, or days even (they may leave the tab
with your website open), it will still record as 0 seconds if they
don’t visit a second page.

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