: Should I build a second site just like the first but with a different keyword to rank for a synonym? I have a listing site which lists freelancers in a very specific profession. In my site
I have a listing site which lists freelancers in a very specific profession. In my site each place (city or so...) is a separated page. and it is focused on this profession keyword with the place name.
So for example let's say this site profession is "plumber×´ so each page on the site will have to focus on a keyword in the formate of "plumber in tel-aviv" or "plumber in haifa" and so on...
That works great and I'm in the first position on Google.
The problem is:
This profession name has two words in my language, and the amount of searches per month is the same for those two words. so how can I target those both without losing the power of focusing my site only on one keyword (which totally works for me).
One way I thought of is just add another site which focuses on the other word but using the same database of the first one. just changing every instance of the first word to the second word.
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Google usually handles synonyms automatically these days. At most you would just need to use the synonym sometimes on the same site.
Google calls copying pages and just changing one keyword doorway pages and it can penalize sites that do that.
Google understand user intent many times, for example.
how to make bootable pendrive.
how to make bootable flash drive.
Return same results, but sometimes they don't understand user intent on many queries. So If you think your both query return different result, then feel free to create a new website. I would defenetly create a new website if I don't see my site on first page with slightly variant keywords.
But I will prefer different styles, different navigation, different google search console account etc.
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