: Will removing footer links hinder my site's SEO performance? I have a site which has key location landing pages in the footer which have been there for a long time. I know that these are

@Shakeerah822

You should be fine. Where I've seen this be a problem is where a site simply has a ton of keywords and links that server no other purpose but to push a higher ranking. Search engines are smarter about identifying that, these days and pushing those out of or lower in the rankings.

Vote Up Vote Down

@Ravi8258870

Links in the page footer are not bad practice per se.

The article you mentioned in your comments refers to a very specific type of common footer link which, being something that could be building links to one site on a large scale, could fall foul of Google's policy on link schemes.

It sounds like what you're doing is a good faith effort to serve user experience, i.e. put direct links to key locations in the page footer. That's a fairly conventional practice common on, for example, hotel and car rental websites. As long as it's done within reason, there should be no cause for concern.

There's arguably a wider issue in that, if you're finding a need to use the footer to link extensively to main content, it might indicate your main navigation needs attention.

Vote Up Vote Down