: Is site speed connected with Alexa Traffic rank? Alexa ranking really a big controversial topic. It's really critical to determine how it ranks sites. You know that if you are working in SEO

@Chiappetta492

Alexa's rank is based solely on their panel(the users downloaded their toolbar and therefore share their surfing with alexa). They all about the numbers of users and not the time it takes them to load the pages. of course you can assume that if the load time is drastically higher less users will load the pages which in the long term will affect alexa rank. but in the big picture, there is no connection between the two.

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@Fox8124981

Is traffic to the site the most important metric? You should consider engagement (time on page, pages per visit, etc.) and what visitors do when they visit the site (submit a form, download a white paper, sign up for a webinar). What people do on the site may be more important than how many visitors, since it's easy to drive traffic, but harder to drive qualified visitors.

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