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: Does Google Analytics' real-time reports delay in deducting leaving visitors? I'm testing Google Analytics' accuracy with my newly built website. Only about 2 seconds after I visit my website,
I'm testing Google Analytics' accuracy with my newly built website.
Only about 2 seconds after I visit my website, I see the number of "active users on site" increases (in Google Analytics' real-time reports). So the increase in number is quite accurate.
But when it comes to deducting leaving visitors, I find it quite inaccurate. After I leave my website, the number takes about 5 minutes to decrease.
Is that normal or I missed some steps when installing Google Analytics?
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