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Ravi8258870

: Could 301 Permanent redirect chains be the reason for poor rankings? We've been having problems with our index page dropping down the rankings and finally disappearing overnight. I do believe

@Ravi8258870

Posted in: #GoogleSearch #GoogleSearchConsole #Seo

We've been having problems with our index page dropping down the rankings and finally disappearing overnight. I do believe following help from Stevie on here that our branding etc. is dismal so that is being worked on.

However, I ran a crawl of the site and these stood out.

301 redirects

www.example.com to www.example.com https://www.example.com to example.com https://example.com/index.php to www.example.com

our preferred domain is: example.com
So I can definitely understand (2) that's what we want, I can sort of see the logic of (1) to then lead onto (2) however (3) doesn't make any sense, we seem to be going round in a loop?

the .htaccess file has:

RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ %{HTTP_HOST}%{REQUEST_URI} [L,R=301]
RewriteCond %{HTTP_HOST} ^www.(.+)$ [NC]
RewriteRule ^ %1%{REQUEST_URI} [R=301,L]


Is there an issue here or is this normal or harmful for SEO?

And if there is an issue is this potentially affecting our ranking (on top of the poor branding etc)?

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2 Comments

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@Sent6035632

Point all domains to 1 single URL which is example.com.
Do no create redirection loop, it confuses the bots.

If that's not possible

Add rel canonical tag
to the source code.

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@Bryan171

This is harmful to SEO.

The max number if redirects should be 1. of course it's suggested
SERP algo needs to scan many webpages daily and redirects make them to work more to index a website.

That's the reason why certain SERPs like Google consider redirects as bit on down side.

It's not a breaking factor, but surely will have a little impact on SERP results

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