: Site links differ on name length We have noticed when the main part of our company name is searched in Google (Premier Disability) it shows 3-4 of our pages on the very top (home, contact
We have noticed when the main part of our company name is searched in Google (Premier Disability) it shows 3-4 of our pages on the very top (home, contact us, current clients, about ssdi). However, when we search using a longer and more specific version of our name (Premier Disability Services or Premier Disability Services, LLC) it only displays 1 page (home page). When searching these terms we used Chrome desktop in incognito mode.
Most searches for our company are using "Premier Disability" and not our longer version. However, we're interested in seeing why more of our pages don't show when searching a more exact term of our name. I know this is a bit nebulous of a question but any help would be appreciated.
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The answer is simple yet complicated. Google's algorithm is very powerful and understands very well that most likely a person that wants to find your website would search using the simpler term 'Premier Disability'. Google assumes that a person searching the full technical name of the company looks for general company information rather than the services of the company. In example if you Google 'facebook', you'll see a simple search result page with links to facebook. If you'd search for 'Facebook Inc.', you will see corporate pages as a result and perhaps even stock ticker graphics. This also explains it similarly why for your search queries the results are different. Google isn't a phone book, Google tries to return the querying user what they are looking for based on their experience.
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