: How do websites appear in Google for terms not present in the website's text? I have been doing some searches online to try and figure out where my website ranks and how to improve SEO. I
I have been doing some searches online to try and figure out where my website ranks and how to improve SEO. I have done a lot of work to improve code quality and add relevant keywords into my text.
I searched online for
cheap protein
and seen a number of competitors placing on the first page. I selected the first place to check out their site which was:
discount-supplements.co.uk
on scanning their site, I noticed that there was no mention anywhere of "Cheap Protein". Which left me very confused as to how they can get such a high ranking with no reference to the search term appearing.
I have heard that there is a more technical side to SEO which could potentially help them get to that position.
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Google constantly improves, that's also why they are able to tell what an article/text is about and put together what might be a good fit. I saw that they also have blog articles, maybe they did mention it in there somewhere. Another possibility would be that some people might have linked back to this site mentioning that it offers cheap protein, all these are indicators for Google to learn what a site is about.
Back Links
If I place a link on my website to discount-suppliments.co.uk and the link text is "click here for cheap protein" that gives google an indication that the site I've linked to has some relevant to cheap protein, despite the text not being anywhere on the site.
The more popular / busier / better ranked by site is will affect how much trust Google has in my links, and therefore affects the weight given to the keyword association.
If other people write about your site on their established sites and post links to your site with good descriptions, this is known as back linking and is one of many important tools in the SEO manager's tool box.
Google considers links from other sites.
Somewhere somebody (maybe even them) have linked
<a href="https://url">some term not on their site</a>
And google will not find the site when somebody searches for some term not on their site.
Further google got quite good in recognizing synonyms in the search terms and will give you relevant (and irrelevant) hits for the synonymous word.
Latent Semantic Indexing, they may have words like low price which are related.
Google displays websites that are relevant to the topic of the search. This is clearly visible with terms like buy, cheap, for sale and etc.
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