: Any SEO benefit to a page linking to itself? I'm taking over a website for a client after they ended their working relationship with the SEO company they was working with. On the website,
I'm taking over a website for a client after they ended their working relationship with the SEO company they was working with.
On the website, the SEO company repeatedly linked keyword phrases to the same page they were located on. So, for example, if you were on the home page, in the content they have multiple keyword phrases linking to the home page itself. Same case with the various other pages of the website. In the content for each page they keep linking the keyword phrases to the page itself.
My own personal understanding is that this is useless, and potentially even detrimental as it's clearly not how internal linking is supposed to work, but I thought I'd ask the community at large.
Is there any benefit to this practice that I'm simply not aware of?
More posts by @Karen161
1 Comments
Sorted by latest first Latest Oldest Best
The two comments above are both on point, and I'll add that it creates a horrendous user experience. Your understanding is absolutely correct.
Search engines discover the web by crawling links, and the same goes for your website. Internal links, while never as powerful as quality inbound links, still benefit your ranking if your website isn't seen as spammy. Search engines used internal linking schemes to help them understand your site's information architecture and hierarchy, and the importance of particular pages within that structure.
Best case scenario, search engines will ignore these links. Worst case, they decide the site is trying to pull something and take a more critical look. But think about how frustrating these links are going to be for your users. The only reason to link to the same page you're on is to use id's to scroll to different portions of a long page, in which case it's a navigation element and not really intended for search engines.
As for that SEO agency, these are the types of people who give our industry a bad name.
Terms of Use Create Support ticket Your support tickets Stock Market News! © vmapp.org2024 All Rights reserved.