: Google Analytics: in which channel are the visits from the unpaid custom campaigns included? If I'd want to present the data using the existing Google Analytics channels, like Paid Search, Social,

@Karen161

Posted in: #Analytics #GoogleAnalytics

If I'd want to present the data using the existing Google Analytics channels, like Paid Search, Social, Referrals, where would the visits coming from unpaid custom campaigns be aggregated?

For example, say I've used a snippet like this as part of my unpaid campaign:

?utm_source=reddit.com&utm_medium=social&utm_campaign=my_campaign&utm_content=articleShare


Are these visits aggregated with the other information under the Social channel:
Acquisition > Social > Network referrals: reddit.com / social?

I know that the stats for the campaigns are to be found in Acquisition > Campaigns: my_campaign, I don't understand is in which channel I should include that data.

Hopefully my question is not completely dumb.

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