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XinRu657

: How to improve SEO ranking of keyword with least content on the webpage? I have a challenge to rank my page for few keywords. But the dilemma is my page is bound to have very less content

@XinRu657

Posted in: #Keywords #Ranking #Seo

I have a challenge to rank my page for few keywords. But the dilemma is my page is bound to have very less content being a chat login page. On top of it my page is not the primary page of parent site, though it is placed on entirely different domain URL. Now since the density of my expected keywords is less on my page due to less content, it is definitely affecting my ranking and at the same time I see my parent site has various portals revolving around those keywords which is giving them the higher rank than what my page has. To counter this, I opbserve/conclude below points:


I have to change my page design to have more content so that I can increase my key word density
I may try to have some content invisible on the page to get the high density(no sure if google will like it)
Revise my criteria to decide which are the less competitive keywords. (Currently, I visualize what would be the other ways of querying the problem user is facing to get to my website.)


I need some expert advice, on how can I go ahead with this situation?

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@Correia994

Actually, you have to need to do anything from the points you mentioned.

you can change the design if you don't like but no need for ranking.

and now google becomes smarter than ever before. google ranks for those keywords also which you have not written on your page. so no need for increased density

think about e-commerce sites when you have a page with no content. Coupon sites, product selling sites have not much content to add keywords but they rank higher than their competitors.

Because they use A Right SEO Strategy to rank higher.

first of all, check your keyword details. Its Volume, KD, and much more. find Keywords According to your Site. www.dotcomonly.com/keyword-research/
then check its competitor in Google. (their content, Backlink Profile and other weak points) Use ahrefs.com
then think how you can better.

and copy their backlinks, Add Keywords in your Title and Meta, Img Alt texts, Interlink you that page from your site where you can...

And make Good User Experience.

Hope It Helps

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@Berumen354

As long as the log-in page ranks for brand terms (and assuming there is no penalty on your site you will) then you're fine.

If you want to extend the reach of the site build content targeting generic terms 'around' the log-in page and funnel users in.

Create consistent user journeys that target your user's search intent. That is what SEO is about, and what it should always have been about really. The real value-add is figuring out what your user's intent before they know it themselves.

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@Bryan171

You can not simply rank a login page for a few keywords without context, the login page should not be your main page. Think about it, as an user I will be abducted from my searching experience to land in a page that will raise more questions rather than answering them.

Create some context on the chat environment, build a funnel and make sure people searching for X will understand what to do, what is it for and what will be their benefits. That’s how you rank.

Do not think meta title and description tags will make your page rank, use them to grab people's attention which in return will give you better rankings.

Do not make content invisible period

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@Steve110

What you're trying to accomplish isn't necessarily a very good strategy, depending on what kind of keywords you are trying to rank for.

If you are trying to rank for "cheesecake recipe" and just keyword stuff a lot of cheesecake keywords onto the page your entire site could even get hit with a keyword stuffing penalty. The page has nothing to do with cheesecakes and you're trying to rank for something you shouldn't be ranking for.

If on the other hand you're trying to rank your login page for "example brand login", that is fine. That is what the page is about and it should rank for it.

Google isn't going to rank pages solely based on keyword density. You can't just stuff keywords all over the place and expect to rise to the top. When a person searches for "cheesecake recipe", Google is going to show pages that it thinks has the absolute best recipes posted on it. It's not going to show your login page almost regardless of what you do.

If you want your login page to rank for a keyword like "cheesecake recipe" then you literally have no choice but to put an amazing cheesecake recipe on the page and then you have a chance. Your h1, title, density and other signals will almost certainly not rank you for this. You need the correct content and good backlinks help.

If you use invisible content trying to trick Googlebot you might as well get a min wage job, cause you can expect to get your site completely deindexed. Google doesn't reward people for trying to trick its bot.

Just make good content for the keywords you are trying to rank for. Google wants to show the absolute best page on the web for what a person is searching for. If you can make the best content then all you can do is hope that Google agrees.

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@Pierce454

According to www.searchmetrics.com/ Having keywords in a variety of places can help such as:


Title
H1
Body
URL
H2-H4
Meta Description
Anchor text
IMG Tags

Invisible words will be picked up and Google will move you lower in the search rankings. Don't do this
There are lots of tools to help you come up with keywords you hadn't thought of before. There are very good paid ones but a good place to start might just be Google trends as this gives related queries and related topics to a search.

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@BetL925

Your first option is OK, it takes time.
Second, you are right. Google don't like invisible text.
The third is OK too. Find less used words for your website.


You can try to write some blog and articles to send people to your page. It also improves ranking of your domain.
At first, start with <title>, meta description then you can try put it some <h1> and <alt> in image.

Changing domain in your case probably don't help you.

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