: Why do most logos 'move' from left to right? I was browsing logo examples, which represent some not symmetric object (usually in movement, like - trains, cars, plains, etc). And realized, that

@Kaufman565

To add to this discussion, I'm sure most graphic designers are aware of the implicit forward arrow created in the negative space in FedEx's logo.



What you might not have seen is the Arabic FedEx logo that actually has the arrow pointing to the left!



I think it's a real word example of different cultural mentalities of motion and more specifically, as in this case, progress. I really feel that the "attractiveness" of logos as you put it, is often dictated by cultural norms of reading direction and this is a functional real world example.

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@Vandalay110

As DA01 suggested, this is related to reading direction. Because we, in the West, read from left to right, this direction corresponds in our minds to 'forward' and 'the future'. Right-to-left is 'backwards' and 'in the past'. This technique is also applied in photography and comic writing: models/characters facing right are going forward, either in direction or in plot. Characters facing left are reminiscing, being unproductive to the plot or are facing an obstacle.

You can use diagonals to appeal to this effect even stronger: a diagonal from bottom left to upper right is suggesting an upward graph or motion and is thus perceived as more positive that one from top left to bottom right.

In cultures with a right-to-left reading pattern (eg. Arabic, Hebrew), the effect is reversed. Left-to-right is backwards and 'past', right-to-left is forward and constructive.

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