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Smith574

: What is term for a brand identity "color treatment"? What is the industry standard term for a set of color guidelines for a brand identity? Logo Usage Guidelines Brand Identity Guidelines Something

Posted in: #Branding #Identity #Logo

What is the industry standard term for a set of color guidelines for a brand identity?

Logo Usage Guidelines
Brand Identity Guidelines
Something else?

Edit:

As Scott mentioned "whatever works". There does not seem to be any strict term, however searching for "brand guideline", "brand guide", or "brand style guide" appears to produce the most authoritative results. Substituting "Identity" for "Guide" will also yield good results.

It should be mentioned that these guides do far more than dictate color usage, I highly recommend reading some samples for anyone who is interested. For examples check out this list: www.logodesignlove.com/brand-identity-style-guides

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I'd search for "corporate color palette" or "corporate colors."

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Whatever works.

Brand Guidelines is the one I use and see most often. The identity is merely part of the brand.

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