: Using CamelCase in a logo I'm looking forward to getting a logo created for my company. My partners and I have distinct views should we use CamelCase in the logo or not. For example: boffr

@Murray664

Camel case is used to distingush separate words, not make arbitrary capitals. So if those are separate words then camel case makes sense. In fact, I think you should capitalize both words; notice how this is StackExchange not stackExchange?

Although as others have pointed out you may want to rethink the entire name. Unless you're making a comedy website or something you may not want that word.

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@Cody3331749

The only thing that matters in any logo is what you want to convey through the logo. If using camelCase conveys your message then so be it and moreover it is an internal matter between you and your partners. It doesn't matter what we think. :)

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@Berumen635

In your example if you want the company name to be pronounced like "be offer", you probably want a space or camel-case or something. "boffr" (to me) reads like "boffer"... are you, by chance, working in adult entertainment? Tongue-in-cheek comment, to be sure, but an easy mistake to make if someone were to misread your logo.

At the end of the day, remember that you want your logo to instantly identify your company - you don't want it to be a word-game that distracts from the more important content you will be delivering.

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@LarsenBagley460

depends on how you use camelcase in your logo,see there are thousand way to make a thing live,and your view cud be ugly for me and my view cud be ugly for you so create different styles for your logo and then decide which one looks good.

When it comes to camel case, it isn't actually the capital letters that are the issue. It's actually all about word spacing, or more specifically,someone in a room decided that camel case was cool, and the entire world just kind of ran with it. look apple's iPhone and apple's iphone both are same but we know 1st one is right the way is different we are seeing this from decade,so its kind of someone's perception of using camelCase rolling over the masses.At last Choice is yours to decide keep it simple or make it camel case.

See this discussion
www.osnews.com/story/22565/The_Rise_of_Camel_Case

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