: Looking for methods of showing text or logos on same coloured backgrounds I need to keep the logo/ text the same colour as shown. The problem is that part of the logo is the same colour
I need to keep the logo/ text the same colour as shown. The problem is that part of the logo is the same colour as the background it's going to be placed on.
I'm running out of ideas to try and show the logo without disrupting the logo itself. I've tried adding drop shadow to it, tried a large chunky white style border but none of it looks quite right. here is an example.
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There isn't a great deal of information in your question. I assume that the words are normally printed on a white ground and the text is black and red. Your task is to show that logo on a ground which is the "house red" (like the text).
The standard method of a coloured logo is to reverse it out of the background. Doing that retains the logo and the colour.
You could outline the red letters so that they retain their colour. You could use a tint for those letters as shown by sergeydyadyul.
Don't Explain a thing.
Do nothing to the logo and submit the job as requested, ASAP. The Boss is not an idiot and when given the job will see the problem and will make appropriate changes. If you only have time for one version, do as you're asked.
If there is enough time, do your suggestion for comparison. Keep it hidden until asked for advice. If no advice is solicited, keep the alternative for your portfolio or the best-selling book about graphic design that you're writing.
Edit: What can you do about the background?
You might be able to do something about the background without compromising the logo itself. Perhaps the boss is less attached to the background than his "pride & Joy" logo that his favourite niece made for him on his 45th birthday. Here are some starters to generate juice. Ironically, there may be more flexibility there.
Can you shade the corner where the bug is?
Can you stick the bug anywhere else in the layout where there is less
conflict?
Can you treat the corner where the bug is with some graphic element
such as the page turned-up revealing the bug?
Can you isolate the bug inside a border, a splash, a flash, or any
discontinuity where the bug can be displayed?
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