The example you give is not an instance of text on a path, but rather regular point text being skewed.

type your text, for example, 'EXHIB' in your example
select it with the black arrow tool (V) if it isn't already
choose the Shear tool, possibly 'hidden' under the Scale tool (S)
click and drag into the desired shape or double-click the shear tool to enter a degree value
repeat with 'ITION' with the inverse angle.

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: Text on Path Illustrator I wanted to put the text inside the triangle path. I tried but the text is not guite readable. I want something like on picture I provided.

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