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Jamie315

: Can a logo have two symbols? I’ve just made this logo for a client. I hit on the idea of making the dd of “saddle” a bicycle. But the client also liked the mock up of the saddle

@Jamie315

Posted in: #Logo #Symbols

I’ve just made this logo for a client. I hit on the idea of making the dd of “saddle” a bicycle. But the client also liked the mock up of the saddle with call out sign (to the right of Swag).

Now the client wants to use both of these ideas and I’ve added them together to make a complete logo. I was just wondering whether having two symbols in the logo will divide the viewer’s attention. Will that be a problem?

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@Lee3735518

I tend to go for minimalism is my designs, so I normally go for one symbol. I agree with another comment of sticking to one color and one font, which will also simplify things down the road with printing and other coordinating identity elements. If it were me, I'd stick with the "saddle" font and symbol, and pick one color. I'd explain to the client that simplifying the logo is necessary to get the idea across in an instant first impression.

I completely disagree that the first bike symbol is difficult to read. The only area where I see readability issues is with the green color.

Great work!

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@Eichhorn212

Focus on the main thing, everything else is noise.
I love the idea of dd shown as bicycle but i don't like that implementation. Even the green is quite wierd. I think you have to choose and deeply explore your way.

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@RJPawlick971

In general, no, you don't want more than one 'aha' element in a logo. That's not to say you can't, or no one has, but it's a tough thing to pull off successfully.

In this particular example, you actually have 3 things going on...the 'bike', the 'saddle' and the 'speech bubble'. And I do think they are all competing. None of them stand out in terms of scale or weight and all become details rather than the focus (especially at smaller sizes).

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@Hamaas979

Generally you'll have to go with what the client wants, otherwise they'll be unhappy.
Perhaps you could try and combine both of these elements into one symbol. Presented nicely, the client should be happy that all elements of their design are present.

On a side note, that green is quite fluro and is difficult to read against a white background.

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