: What font is the "Sears Roebuck & Co" found on the doors to some Sears stores? Here it is: I've seen some Sears stores in Maryland that have gold lettering on the glass front door saying

@Pierce403

From 1970 - 1984 Sears used, I believe, Bodoni or Century for their logo. The family looks like Century to me, though the 'R' looks a bit more like Century Old Style. It could be one of the hybrid off-shoots of century, or the 'R' might have been purposely tweaked to give some uniqueness.

Depending on age, do keep in mind, that pre computer era, there were a lot of proprietary systems and the sign company may have simply substituted the closest font they had in their system.

If I had to dup this for a job, I’d start with the closest Century, Century Schoolbook, Century Book, I had on hand and if I had the same weight replace the ‘R’ with my closest Century Old.

Baskerville Com Medium is also close.

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