: Critique: logo for a health product I’d like to know what you guys think about the logo below, there is some debate about the feathers of the tail, they are supposed to evoke an organic

@Sent7350415

The issue I have is you mention organic which wont have a perfect shape to it but the body of the bird is deliberate and not in an organic fashion:



then look at the wings:



In regards to the wings... I would suggest another shape other then what you have chosen because when you told me "medical" and its a symbol of medical I related to something I dont need to mention here.

I would consider another approach, as you mentioned, and make the wings flow with the body and neck better. Also, I dont see how your logo gives the impression of medical healing or medical aliments.

I would ask yourself why you're choosing a bird and what about that bird will make you feel it is healing. Maybe you can do a minimalist approach an use part of the bird's wings and the body be that in the mixture shape of a bird and an organic shape.

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@Caterina889

My impression is that the variation in overall line vocabulary is unsettling.

There's precision in the circles. There's an attempt at precision in the neck (but it's not quite smooth), and there's no precision in the tail. This does, in fact, make the tail look "messy" and not "organic" to me.

I think you need to settle on a line style. Everything needs to either be precise or not. There are ways to imply organic but still be precise.

I also wonder how well they right side of the body circles will hold up when the logo is reduced.

I "get" peacock.. or even roadrunner... I don't "get" vibration or medical from the image at all. That's not to say this is a problem. Logos don't have to be literal by any means. And for all I know the company name could be "bird" related.

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