: Best file format for text logo for use in Word, Web, PDF I have no previous knowledge in graphics at all. I decided to re-create our company logo using adobe illustrator since that's what

@Ravi4787994

I suggest open the EPS file in Photoshop (anti-aliased, 300 ppi) then save as JPG at minimum compression.

This gave me the best results in comparison with the use of files in Word created by various methods of exporting from Illustrator.

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@Connie430

Just adding my experience here in case it helps someone else, I know this issues is discussed all over the place as it is a common complaint/problem with Word.

I've never had luck with using either JPG or PNG in Word if my goal is crisp logo art in a PDF. Best way seems to be to use an EPS, and turn it into a PDF using something other than Word's save as PDF.

Here is an example of the same file printed to PDF using Bluebeam Revu PDF printer. Left is EPS, middle is a 100 quality, 300 dpi JPG, right is a 300 dpi transparent PNG. Word does not seem to care what resolution you export it from Illustrator as.



As other people have said though, Word's handling of EPS can be dodgy. If you use the built in Save As > PDF capability in Word, you'll end up with a disaster:



Also, if you just print straight from Word (rather than "printing" to a PDF and then printing that), then you're at the mercy of the printer and driver. We have some Xerox printers that will print the embedded EPS happily with the right colors (or close enough, we're not a print shop), but our Canon MFP prints the red color practically black.

I wish I knew more about how Word really handles different graphics formats though. With more and more businesses transmitting paperwork electronically, you really want your PDFs to look sharp and that's difficult to get out of Word easily.

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@Nimeshi706

Open file in Illustrator
Choose File > Export
Select PNG from the format drop down
Click OK
Choose High (300ppi) from the Resolution drop down
Choose Type Optimized (Hinted) from the Anti-Aliasing drop down
Choose Transparent from the Background drop down
Click OK
Launch Word
Open Word document
Choose Insert > Photo > Picture from File...
Select the PNG you just exported
Choose File > Save As...
Choose PDF from the Format drop down
Click OK


Seems to work fine for me.

Microsoft products actually prefer png over jpg when possible.

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