: How to ensure high print quality / fidelity when sending artwork to a print house? I'm a web guy trying to be a print guy. Help. I'm pretty OK with Illustrator, but setting up a vector

@Merenda852

I would agree that making the switch is a little daunting at first but it's a good idea to learn these ropes I suppose. From a print point of view you sound clear on what you're working with.
Check your Font license to see if you are able to share and distribute the Font to the printer, worst case is Outline the Font, however please don't hold me accountable if any legal business gets in the way regarding unlicensed Font usage "Please". If the print house does not have the font you're using they might end up converting it over to a raster file, TIFF. This could be the reason why your font looks like it had artifacts. Also it depends on you font size, I don't recommend anything under 8pt. Lastly it is also the type of printer your print is going to be produced on. Flatbeds had been notorious for creating a more "speckled" or Moiré pattern. But there is lots of improvements on these printers. So just ask the printer what they are running and do a little research on that specific printer. You'll learn more about the do's and don'ts when you have the understanding of how the printer works. Software will only get you so far.

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@Frith110

Choosing or getting the printhouse to select the right stock is important, different papers (and inks/print method) get different results, there is a minimum visible print size, but I doubt that was the issue - in all cases get a proof of the print job and make the supplier stick to it, they dont want you to be disappointed so offering you the help you require to achieve the best results should be top of their list.
Up load what you have done so we can see...

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