: Critique Request of my leaf logo I have a question about spacing The blue leaves - opposite the words 'Blue Tree Logistics', should I add more blue leaves to make the curve longer? Should

@Marchetta832

A few leads:


Watch out for the ratio symbol/typography. Right now your symbol is huge so if you had to stick your logo on something small, it would likely be illegible. If you make that line of text bigger, it might become a bit long so putting things on two lines (Blue Tree/Logistics) might be a good thing.
The gradient on the leaves seems a bit much to my eye, I would make the light end a bit darker so we don't lose definition in the shapes.
The ellipsis are a bit 90s, I would try to round the tips more, make it look slightly less technical but that depends on who your client is also.
I would put the leaves a bit further apart from the elipsis to emphasise the idea of growth and momentum.

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@Chiappetta793

General tips:


Try and avoid black outlines (LTL steel). They're default and give easy contrast, but I find they also radiate amateurism (the default outline left as is), unless you have a very good reason to introduce them.
Create a three- to five-colour palette before starting your design, and use only colours from that palette. Only introduce black in the palette if you really need it.
Don't overdo the gradients. They're easy and make things instantly go 'pop', but they're easo to overdo or misuse. The current flat-type style also doesn't use them much, apart from drop shadows.

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