: What items is a company's brand identity typically applied to? I'm a newbie in Branding of products in the market using Graphics Design and as per my question, I would like to know what items

@Shelley591

Scott has a good list. I'll be a bit more generic: It can be applied to anything and everything.

The typical initial 'package' a designer would put together would be the stationery:


letterhead
business card
accessories (envelopes, invoice, etc.)


And then the digital files in a few formats:


vector for print work (EPS, AI, or SVG)
raster for web usage (PSD or PNG typically)


Finally--typically for large clients that have to manage their brand across a wide range of offices and vendors--a Branding Guidelines/Style Guide may be provided as well. Take for example Adobe Corporate Brand Guidelines. This is essentially a manual with instructions for other designers to follow that will be using the logos and brand elements in other work.

Beyond that, the sky is the limit. Because of that, it's a good idea to make sure your visuals can eventually work across different media. It doesn't mean a single logo needs to work in all situations, but ideally you'd develop a set of brand assets that can be interchanged depending on what they'd be applied to.

The various media might be:


paper (stationery, brochures, faxes, etc.)
physical products (engraved, screen printed, stamped, etc.)
signage (cut metal, hand painted, thermo formed plastic, vinyl, etc)
clothing (embroidered, screen printed, thermal transfer, etc.)
large formats (billboards, livery, trade show banners etc)
digital (web, mobile, television, etc)


To accommodate all of these variations you may need to create a few variations of the brand elements. Full color for paper, perhaps. Maybe solid line art version black/white printing, embroidery, etc. Maybe an animated version for online and television.

As for your other question:


Is branding designing and doing printing services or designing alone


'Branding' is a huge term and can mean a lot of different things well beyond just the graphic design part of it.

That said, in general, designer's don't typically physically print the work they design, but they may very well manage the process--meaning the client would pay them directly to then find a printer and the printer would be paid by you the designer. But just as often, the client may manage the printing aspect themselves and just ask you for the files. Both are common.

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@Turnbaugh909

In my opinion, anything which the clients sees in relation to the photography and its business should be branded.


Stationery (card, letterhead, envelope)
Web Site
Photographic prints
Invoices
Quotes
Receipts
Model Releases
Call sheets
Buildings (signage if there is a building)
Equipment (could just be stickers)


The more places you can get your brand in the client's view, the more it will "stick" with them -- which is the entire point of branding. There's no such thing as "too little" branding in most cases. If you're asking yourself "Should I be branding this...?" The answer is probably "yes".

I do mean to tastefully brand things. Slapping huge bright colored stickers on EVERYTHING won't do much to elevate your brand. The branding does not need to be overly prominent and "loud". It can be small and elegant. The point is, it should be there.

"Branding" does not necessarily always mean the same logo or mark. However, there should be a cohesive set of graphic elements, colors, text, etc. that are used across all items. For example, you may not want to stamp a color logo on prints (front or back), but a well-designed text-only stamp in your primary brand color on the back of prints will go a long way.

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@Ogunnowo857

Some other element should be branded according to the main activity of your client and the way he expand his work. you may now think about "Visual Identity" as the big umbrella doing the job.
think about animation, animated logo, video ads, colors, slogan, an illustrated character.
some clients need to see their logo over pens, Agendas, T-shirts, caps, desktop and wall calendars, webpage ... some other go far away by asking for windows theme, wallpaper, starting screen, screensaver ...etc.
The result Visual identity will lead you to very huge document.
for example, please find McDonald’s Logo Guidelines to get the idea.

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