: Are there any go-to resources for how to grab users or readers attention? When a reader looks at a magazine, their eyes may dart to different things on a page in a particular order. I have
When a reader looks at a magazine, their eyes may dart to different things on a page in a particular order. I have seen graphs of this and it's astounding how much surface area the eye can cover. I also know designers take advantage of this trying to influence readers perceptions by creating visual effects that grab attention. I just use magazines as an example because I've had the most experience with them. But this obviously applies to a large range of different kinds of creative mediums such as web design, TV, art, and more.
I would like to read more about attention and ways to design my spreads or web pages in ways that grab attention more effectively. What are some of the well-regarded resources people consult on this matter?
I study neuroscience and various forms of psychology, but a lot of neuroscience literature isn't written to be practical. I'm looking for resources to help my designs by understanding the process of attention-grabbing from a designer's perspective.
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Try the Before and After magazine: www.bamagazine.com - they specialise in teaching design in a very easy to access way. You can see some of their work for free, and if there is a particular issue you are interested in that is not free, they can be downloaded for around each.
I know for a fact that they have extensive resources teaching ways to use design to grab the viewer's attention in ordered, communicative and beautiful ways. There are many many glowing testimonials on their website from satisfied subscribers.
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