: What design options can I go for when fitting a lot of content in a poster? My boss has been wanting me to design a promotional poster that can be used for both 18x24in poster and a letter

@Shelley591

There is so much content that I need to fit into one sheet


Then that's probably not a poster. A poster typically has one item of information. With perhaps a few ancillary secondary bits that support the primary focus.

So, bottom line, your boss is asking you to make a poster--but not a poster. In other words, there's a huge contradiction in your marching orders.

You need to explain to your boss that you can either make a poster, or you can make a detailed brochure. But they can't be one and the same. Perhaps it would be more beneficial if you were given the chance to design a poster and a brochure that worked together.

If there's just no getting around this contradictory demand, one suggestion would be to devote a large part of the real estate to 'the poster' and then a smaller part to the 'fine print content that they insist having on there'. So maybe something like this:

----------------------------------------------------------------
| ______ _ ______ _ |
| | ___ (_) | ___ | | |
| | |_/ /_ __ _ | |_/ /__ ___| |_ ___ _ __ |
| | ___ |/ _` | | __/ _ / __| __/ _ '__| |
| | |_/ / | (_| | | | | (_) __ || __/ | |
| ____/|_|__, | _| ___/|___/_____|_| |
| __/ | ___ ___ |
| |___/ | / | |
| | . . | ___ ___ ___ __ _ __ _ ___ |
| | |/| |/ _ / __/ __|/ _` |/ _` |/ _ |
| | | | | __/__ __ (_| | (_| | __/ |
| _| |_/___||___/___/__,_|__, |___| |
| __/ | |
| |___/ |
| _ _ _ |
| ( ) ( ) ( ) |
| | |_| | __ _ _ _ _ _ _ _ | | |
| | _ | /'__`( ) ( ) ( ) ( ) /'_` ( ) ( )| | |
| | | | |( ___/| (_) | | (_) |( (_) )| (_) || | |
| (_) (_)`____)`__, | `__, |`___/'`___/'(_) |
| ( )_| | ( )_| | (_) |
| `___/' `___/' |
| |
|--------------------------------------------------------------|
| All the rest of the huge amount of content can go here in |
| tiny type. The idea is that the top part is the 'poster' that|
| draws attention and then the person can move in to read the |
| 'find print' without it detracting too much from the overall |
| 'poster feel'. |
----------------------------------------------------------------


If you just can't get through to your boss regarding that issue, try a different tactic. Ask them to find some posters they really like to help you get an idea of the overall direction they have in their head. Odds are they'll find some posters that truly are posters...in that they will have maybe 3 lines of text rather than 2 pages worth of text. At that point you now have a visual that hopefully will get the point across.

Vote Up Vote Down