: What generic icon could be used to symbolize a brand (McDonalds, Apple, etc..)? I need to use an icon in a web application that will represent "Brand" as an object. The "Brand" could be "McDonalds",

@Marchetta832

Of course, you could always use an image of an actual branding iron (there some good ones on the internet which could be adapted for use as an icon). After all, the modern day "brand" came to us from the practice of branding goods with branding irons to establish ownership.

Who knows? The idea might eventually catch on!

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@Jessie844

I'd recommend not using a star, as stars are very often used for "favourites" lists or to mark the current content as a favourite.

It sounds like you're trying to create something that looks like a generic brand logo, like an icon for brands and logos in general. This is tricky because you're looking for something that is common to logos - when logos deliberately don't look alike.

There are however some things that are common to logos you could use to make a generic mark logo-like:


TM trademark symbol
® registered trademark symbol (be warned though that in some countries it is apparently illegal to use this when something has not been registered as a trademark)
bold Helvetica text with tight kerning
generic geometric shapes like overlapping circles


A few top of the head examples:

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