: What does it mean when you are asked to specify artwork scale? So I am preparing a couple of small adverts and the specifications for the artwork ask that : "Please specify which scale ie.

@Michele215

For our printing partners, we almost exclusively submit PDFs for printing.
Unfortunately, PDFs have dimension limits. It was around 5 meters (I Googled, it's 200 inches). So we scale down.

We usually do it for those hoarding artworks -- hoardings are "panels" that you use to board up when you're constructing a new store inside a mall (or any building construction...)


Hoarding example 1


Hoarding example 2


Hoarding example 3. This one would have 6 separate panels or two long ones (if you just fold the sides, no cutting).

We always work on InDesign, then export to PDF. For hoarding artworks, we default to doing it at 10% the actual size (example, for 500cm x 100cm we scale it down to 50x10cm).

The panels they mentioned probably refer to the panels for some sort of hoarding panels, or large stickers...

EXAMPLES (actual contact sheets):


Google Drive link example 1 - stickers for Marks & Spencer London
bus - by
colleague
Google Drive link example 2 - for Nine West glass panels stickers -
by
colleague
Google Drive link example 3 - submitted to us by brand partner
Garage, for our
reference


NOTES:


When you submit your artwork, be sure to make a contact sheet like the linked examples above :') Label the artworks properly.
If you scale down, you may or may NOT need to compensate for the dpi that would also be "scaled down" (i.e., a 10% 300ppi image would be
30ppi only when scaled to 100% for print.) It depends on where it's
gonna be installed, or your printer's ppi capacity... etc. Talk to
your printer. Have coffee or tea with them :')


Best wishes! :')

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@Marchetta832

As far as I can tell this is really the case. Very large prints sometimes are set up in 10% of the final size. Probably because some software cannot create artwork that big or to reduce file size.

It is ok to ask for clarification though. Print websites often have guides for that too.

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