: Critique: How to display competitors options alongside your own without confusion? I am designing a flyer and need to compare competitors against the product the flyer is promoting. There are

@Alves566

Alright, first I want to say nothing beats copy. A picture may be worth 1,000 words but you're leaving it up to each viewer to determine what those 1,000 words are. That said as this is a Graphic Design Q&A I'll focus on the Graphic Design aspects.

This is somewhat a marketing question and there's no way around that. You have to understand the product differentiation. What makes the product your promoting better than those competitors and how can you visualize that? While color helps emphasize your product it doesn't visualize why its better.

Let's consider a fake product -- a pair of work boots designed to prevent slipping. You're running an ad targeting construction companies and employees. If the sole (get it?) benefit of your product is the anti-slip improvements than that's what you need to visualize. Maybe a guy standing in the middle wearing the boots of course and two others falling so their feet face the "viewer." That would be one idea for visualizing the benefits.

I can't really say for your exact product because A) I don't know it, and B) I'm not going to do your job.

But just changing the colors doesn't visualize a benefit, all that does is add emphasis. If the only benefit is price than you either need to find a way to visualize that, or state it.

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