: Logo Critique - Personal Brand So I'm updating my portfolio and feel like I have some nice work to show, but what kind of designer doesn't have their own brand, right? I sat down with pen
So I'm updating my portfolio and feel like I have some nice work to show, but what kind of designer doesn't have their own brand, right? I sat down with pen and paper, drew some sketches. Then replicated on the computer. My thoughts... my name is Andi... I also hunt and compete in archery and I wanted to reflect that somehow without being too literal (the "D" makes a bow)... the arrow also shows forward direction, movement. I tried making a two color logo, but wasn't liking it. I love deep red, but could really adopt any color palette with this mark. I like it also white in a reverse. My concerns...
Does the point of the arrow look like I used clip art?
I created it with the same degree angles as the "N" as well as thickness.
Is it okay that the arrow makes it feel a little unbalanced?
Maybe the angle and point of the "A/N" help that?
I tried making the arrow come out the left side, but I felt it took away from the arrow and the "N" making the "A".
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Personally? I like it without the art.
Your name, what you do (without the er). Clean and perfect keming. Bold red on a linen business card? (no raised lettering PLEASE) That'd be all kinds of wow. The only thing I'd suggest in that respect is to try about +5% kerning between letters. Solid, clear, professional.
If you're going to have the art tho, the arrow should be a bit higher angle. On a card, it would be small enough that the angle would appear shallower and it may just come off looking like an error.
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