: Branding identity - different font for email We are developing new identity for our company. For print material we decided to go with Helvetica font. However we get into serious discussion about

Posted in: #Branding #EMail #Fonts #Identity

We are developing new identity for our company. For print material we decided to go with Helvetica font.

However we get into serious discussion about font for email. To achieve some consistency, we are pretty much limited to system fonts like Arial, Verdana, etc.

Is it normal practise to use two different fonts for print material and email?

For web content we invested in typekit and it is working ok, we are just struggling with email.

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@Shelley591

Is it normal practice to use two different fonts for print material and email?

Yes. Actually, it's normal practice do not specify any font in email. Email is text and not everyone wants HTML formatted email. And most people don't want to have to download a font just to view their email--especially on a mobile network.

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: Branding identity - different font for email We are developing new identity for our company. For print material we decided to go with Helvetica font. However we get into serious discussion about

More posts by @Sue6373160

: How do I carve a text shape or "negative space" into an object? I have a logo design that I'm trying to re-create digitally. I want to situate the company name in front of a vector design

: Cut-list members in simulation I created a structure using weldments, but when I do a new static study the cut-list members are in folders. I want to select them all and change them from beams

: Why is the opposite of yellow on color wheels sometimes purple and sometimes blue? Why do traditional color wheels have yellow opposite to violet (purple), whereas graphics programs such as Adobe

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