: When presenting a logo to a client what type of paper should I use? I am presenting a logo ( and other branding ) to a client. I know that I should present the logo as it will be used,

@Candy945

Posted in: #Branding #Logo #Presentation #PresentationDesign #PrintDesign

I am presenting a logo ( and other branding ) to a client. I know that I should present the logo as it will be used, so I will be using card stock for the business card version; and their stationary paper for the letterhead etc., but I would like to print the logo out in a larger format too, like A4, so it can be appreciated better, even though it won't be used at this size.

I know there are options to print on presentation boards but I don't imagine going down that road for this project, so I wonder what type of paper would work well. In particular I am wondering whether or not to use photographic paper, whether to use matte or gloss, and if weight makes any difference as long as it is reasonably heavy.

Ideally I would like to keep the cost down a bit because I will probably have multiple meetings with this client and there will be an iterative revision process and I'd like to present multiple logo versions at each meeting, so overall there may be a good few prints.

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