: I have created a logo similar to an existing one. Is it plagiarism? I have designed a logo for my friends company and just now have found a similar one existing in real. I feel very bad
I have designed a logo for my friends company and just now have found a similar one existing in real. I feel very bad about that, what should I do? Redesign or not?
I have made all needed research in order to make violet logo according to companies values.
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Definitely re-design it. Nobody in the world would believe that it wasn't an intentional copying, even though in fact it wasn't.
If this is just coincidence, it's fair too similar.
As I understand, you are making logo for Lithuanian AD agency based in Vilnius "A Lygio Reklama" that even don't have website so far.
The similar logo was made by Freytag Anderson for Little Black Book, London based online creative resource (I would call it blog). The current identity for LBB was launched in 2012, so it's at least 3 years before you published your work.
I don't like LBB logo. In my opinion it's representing big book and small B letter, not a little book. But what is done, is done.
But your logo is even more senseless. The name of the company is "A Lygio Reklama" means "A Level Advertising" (if Google is correct). And there is no connection in your work with "A level" at all. It's barely possible to find any connection with advertising (if we don't count visual connection with LBB logo).
Because of all of that you definitely should redesign this work.
They're very similar. I would say take some time to sketch out something new. even if you start with this, start playing with the forms involved for a couple hours and see where it takes you.
If you're really stuck, I'd suggest maybe checking out a couple skillshare classes on logo making. I'm not suggesting this for any other reason other than a change of mindset and maybe some inspiration.
Another idea might be to just start from scratch with some moodboarding and see if you can come up with something original.
I am sorry to say this, but you should redesign it. I mean it is identical.
As a designer, it is your duty to push forward new and innovative. These things happen sometimes but it is our job to minimize such coincidences.
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