: Futura leading: perceived line distance for numbers is off Here's a part of a potential business card, the problem lies in the distance of the middle line to the other two. It seems closer

@Shelley591

A professional designer always worries about these types of details. :)

The simple answer: Adjust things until they look right to you.

Another option is to find a version of Futura that includes old-style numerals. Old-style numerals are designed to emulate the ascenders and descenders of type so you don't end up with this problem in the first place:

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@Turnbaugh909

The central source of visual disharmony you are facing here is that, roughly speaking, you have one line with normal capitalisation, one line in all caps and one line without any caps. It is comparable to the following:


Lojem Ipsum
DOLOR SIT AMET
conseceur aduscun esot


This effect is emphasised by:


Two descenders in the first line, in particular an early one in Space
No ascenders whatsoever before the @ in the third line.


I would guess that your example would already look much better, if you write first.second instead of name.surname in your last line.

To go one step further:


Use lowercase numbers in the third line (and use a more random example to distribute the descenders more evenly).
Captialise the e-mail adress, i.e., Name.Surname@Outlook.com. If I am not mistaken, there is hardly any e-mail server that cares about capitalisation (when in doubt, check) and this helps the reader to identify the structure of the e-mail address.

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