: Meaning of logos for companies/organisations I have been wondering , while designing a logo for an organisation/company what all should be taken into consideration and what all tools should be

@Murray976

Lets see, I'm not familiar with the first and last logo so as a guess the first logo looks like a bird to me, I'd think its some delivery service. The middle one to me is associated to some hair product. And the last looks like wool to me.

No the logo does not have to represent the industry either i.e Apple's apple logo does not represent the tech industry.

Tools you should be using vector graphics software such as Illustrator.

You should look at some colour theory, at least what different colours mean in different cultures. Target colours for customers, i.e. Red in most western cultures are associated with danger whereas in the east it is considered lucky.

Look at the negative space too, i.e the white space in the logos above.

All the logos above look like they are one colour. The first one is just two different shades of black.

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@RJPawlick971

"its just a part of a bigger assignment"


So, we're doing your homework? ;)

The go-to answer for this is from the godfather of logo design himself, Paul Rand:

Definitely read the entire article, but the key section that is oft-quoted is:



A logo is a flag, a signature, an escutcheon.
A logo doesn’t sell (directly), it identifies.
A logo is rarely a description of a business.
A logo derives its meaning from the quality of the thing it
symbolizes, not the other way around.
A logo is less important than the product it signifies; what it means
is more important than what it looks like.



A logo represents the company. In the end, the key is that the logo is memorable, easily identifiable, and used consistently. Bonus points if it's aesthetically pleasing, reproducible, and generally well crafted. But in the end, the logo, in and of itself, doesn't have to carry the full weight of the corporate message.

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