: What is the current Apple color pallet? I have seen the same color pallet used in several of Apple's ads, as well as app icons (e.g., Photos app). Does anyone know the values for the colors

@Deb5748823

This ad is available in an RGB version on YouTube. The video version also has many more frames and colors:

Apple TV — The Future of Television

The ad plays with the idea of the TV color bars, but they are not using the standard SMPTE colors.

If you are looking for a single color palate that has a lot of the colors that Apple is favoring right now, the screen captures of an iPhone running iOS 9 or an Apple Watch home screen are pretty good examples.

Note that you don’t need to know the color names or values. You just need to open the screen capture in a second window in your design tool and sample the colors with a picker as you work.

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@Merenda852

It's not a colour pallette. It's a stylistic variation of the SMPTE color bars: en.wikipedia.org/wiki/SMPTE_color_bars
Also, you can extract the RGB colors from the photograph you posted, though they won't be the same as the CMYK values used to create the original print due to lighting conditions (colour of sunlight, ambient reflections, shadows, etc).

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