: Plagiarism or subconscious? BRIEF "We’ve reinvented electricity supply for the digital World making it possible for any generator to sell directly to a consumer". "By buying electricity directly

@Correia448

Posted in: #Logo #Plagiarism

BRIEF

"We’ve reinvented electricity supply for the digital World making it possible for any generator to sell directly to a consumer".

"By buying electricity directly from generators, you get a better deal by going direct and you know where your electricity comes from."

DEBRIEF

Create a connection between two simple, similar/different shapes.

HELP

I have asked a friend of mine for his opinion about this logotype (actually a complete brand identity). He pointed me to these graphics:

I have not used Gerstner as direct inspiration, but studied Swiss Graphic Design quite intensely at the University. My opinion is that Gerstner's work is deep in my mind / subconscious. I have used an effortless square grid to design it, exactly like Gerstner did - it is the easier and natural way to do it for everyone I suppose.

FACT

The client already signed off before I recognised the similarity and he loves it.

PROBLEM

Should I honestly tell the client what's happening? Is it plagiarism? Or, is just connecting a square and a circle too general to be copyrighted?

Thanks for considering

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