: Should I pick fonts or colors first for my design? I always struggle to choose what to pick first, fonts or colors? This applies to website, brochures, pretty much anything that uses both.

@Nimeshi706

This question is a matter of perspective. The choice is highly influenced by a ton of variables say, the nature of your client, their budget, time-frame of the project and sometimes on the designer's character. But in most cases, it is always the colors to think about before you consider the font. Note that the visual quality of the font will be defined by its color and the background on which it sits.

From the client perspective, even most of them who know little about fonts will definitely know what color they want or really don't want to see in their designs. And as a designer, you end up choosing for them a set of appropriate fonts(free or premium) and later present this for choice selection.

However if its an open project, say a personal project, you might have your work defined in grey scale, balanced on white space and the typography before you start testing it against some possible color combinations.

Some brands, more so those with a line of products might have a strict defined font on which you have to build your design.

From my perspective, since it's "Color that the eye notices first", I start most of my designs based on a defined color pallet and shades of grey then choose a great font that I like. Later make iterations to that font depending on the license options and client taste.

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