: How to communicate a 3 step process clearly and concisely? I have the following section in our website, and now when I look at it, I feel it looks unprofessional, and a bit unclear. I tried

@Michele215

My 2 cents:


Remove the icons.
That much separation on the paragraphs make them as a two step process each step. 6 in total.
Use a better font.

Vote Up Vote Down

@Si6392903

Less is more


Remove tiny icons from paragraphs.
Shorten space between first and second paragraphs in each column (by about half).
Remove the color highlight in center column -- If you want to separate by color blocks, use three different colors. But I'd suggest simply using one, and letting white space divide them.


Stay consistent


Make headlines similar lengths across columns -- take up one line or two; not both.
Make paragraphs similar lengths across columns.
Make the numbers inside circles be the same point size as headlines, and probably bold the numbers.
Use consistent margins.
[Copywriting] Use consistent voice and tone.


Example

Vote Up Vote Down

@Cofer715

It looks okay but it doesn't read well at all. I'd like to see a harmonious writing style. Harmony isn't only in the look of the piece. Parallel construction in the writing would help a lot. Some words you use don't exist.
Recruitly?


Get recognized as a top developer. (Passive voice. Active voice would be an improvement.) Try "Become recognized." or "Build Recognition."


2, Make Recommendations. (This is active voice beginning with a verb.) Okay as is.

3: Get Paid. (Passive voice, again. Getting something done to you is weaker than taking direct action.) Try something like, "Use Commissions" or "Submit Invoice."

Alignment is crucial. (See insult in my answer immediately above for how slight things can be very noticeable.)

The grid for the head/body copy for the three points is not the same. The body copy starts lower in 1 than it does in 2 and 3 due to the line wrap for the long title in point #1 .

In short, strive for consistency throughout the layout.

Vote Up Vote Down