: Reducing file size of animated gif web banner I need to create a 728x180 animated banner for web ad,it has to be specifically weigh 40K, i used photos in creating the banner. How can i

@Si6392903

People want it all. Nice, big, smooth, cool, pretty, slick and 40k... You can not have it all.

To reduce a file size you need to choose something, maybe a cuple of things:


Reduce the dimensions.
Make the design flatter. Posterize the photos without using dither. www.google.com/search?q=photo+posterized Reduce the total number of colors.
Reduce the total number of frames.
Reduce the area where the animation occur.
Save only the place where the animation happens, not the entire frame.
Be sure the total animation share the same palette. Sometimes you have different palettes on diferent frames.

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@BetL875

I am not sure if this is going to help but have you tried reducing the number of colours? When you choose safe for web and on the top right select export as GIF you can choose the dither and number of colours. Reducing the number of colours can compromise a bit the quality of the image but it depends a lot on the kind of image you are using.



Don't forget to have a look at your gif at 100% zoom because that is how it will actually be seen on a webpage. I think that some imperfections you might be able to see at a higher zoom percentage won't really matter for the final outcome.

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