: Gap in the middle of type on double truck ad I collect old car advertising and noticed on a double truck ad for a 1968 VW Bus the headline when laid flat reads-" New Impr oved Box "- I

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I collect old car advertising and noticed on a double truck ad for a 1968 VW Bus the headline when laid flat reads-" New Impr oved Box "- I assume this is to remain readable in the middle of a magazine with a huge page count(I bet publishers would love this problem in today's market)What is the gap in the word improved referred to as? I am not a graphics professional so forgive my ignorance

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@Cugini998

The two pages treated as one layout is called a Double Page Spread. The space between the letters is called Kerning and the part of the double page spread that gets obscured due to the binding is called the Gutter.

The designer of your example increased the kerning between the r and the o to make it more readable across the gutter of the spread.

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: Gap in the middle of type on double truck ad I collect old car advertising and noticed on a double truck ad for a 1968 VW Bus the headline when laid flat reads-" New Impr oved Box "- I

More posts by @Lengel450

: Problems with publisher/printing I am not a professional, and I have not had any training - so please forgive me if I don't use the right terms. I am designing some material for my work

: Photoshop cc exporting for web gif exposure issue I am trying to export a video file into a gif by saving for web in Photoshop cc. However, the color exposure get blown out. Anybody know

: Png image changes color when put on artboard Opened a new blank sketch project Drag a png file from finder on the canvas The png image is imported correctly and colors of it are correct Draw

: How to animate the triangles within a hexagon in 3d Max? Basically I have created this structure and what I would like to do now is to animate the triangles within each hexagon so that

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