: Our company's new logo looks similar to another logo. Will this be a problem in the future? We are into Fintech space. We are doing a rebrand and the logo we have finalised unfortunately looks

@Murray976

If that companies which has similar logo as yours and their has a brand guidelines of that logo and they are specifically write that this type of design you can not add on your logo then it may cause problem for your logo otherwise you can use your logo.
You can see brand guidelines from search in Google.

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@Ogunnowo857

Back when I was doing commercial art for my living, I'd occasionally run across news of some lawsuit based on a logo (symbol) causing confusion. The standard is (or was, anyway) not whether the logos can be distinguished when side by side, but whether seeing Logo B makes people think it's a new version of Logo A. If that happens, the owners of Logo B are in some legal trouble.

Given that there are very few differences between the two logos, and none of the differences are significant, it's not hard to foresee major trouble. So yes, do change it now, while it's still inexpensive to do so.

(While you're at it, design it in one-color black. To get that halftone effect you have now requires either halftones, which weakens the color, or some tricky work on the press, which more than doubles the cost. It was a common heuristic back in the day that anyone who can't design a good logo in one-color black can't design a good logo at all!)



Suggestions for differentiation:


rotate the symbol 45 degrees anti-clockwise
reverse the symbol out of a very dark (just short of optical-black) green square. You can use cool, neutral, or warm green. Cool reinforces the pine-tree motive, but is distancing; warm is more approachable, but reduces the tree effect; neutral leaves everything alone.
reverse it out of a dark green triangle, base down. A triangle reinforces "tree" and feels "stable", but can also feel "spiky". Same warm-cool caveats.
reverse it out of a dark green circle. A circle is friendlier and more inclusive, but is much less tree-ish. Same warm-cool caveats.
go to 5 needle pairs rather than 3 (going to 4 is unlikely to be visually distinctive enough, but you could try it)
add 1 or 2 pinecones -- but mind out that it doesn't end up reminding people of a WW2 SS collar patch!!

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@Berumen635

many people may consider the two companies as sister concerns. Change the logo if possible, just to be in the safe side.

In case if you need, i can tell you about a website that can help you to re-design or modify the existing design of your logo. The cost wont be more than - on average. (Disclaimer -I work in that photo editing company, so I am sorry if you take it otherwise)

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@Alves566

The both logos have some similarities, but they don't look identical enough to cause confusion between customers, so I'm gonna say no. All in all, logos, by their very nature, are used to identify businesses and groups and though trademark protection covers many additional things, it offers a much more narrow scope of protection. In short, trademark is designed not to prevent copying, but confusion in the marketplace, thus severely limiting what uses of the logo can be considered infringing.
source

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