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Murray664

: Where can I find examples of visual competitor reviews for a brand designers? I'm teaching graphic design and would like to show my students an example of a competitor review presentation (i.e.

@Murray664

Posted in: #Branding #Competitions

I'm teaching graphic design and would like to show my students an example of a competitor review presentation (i.e. a presentation showing how competitors in the same industry present their brand)

Where can I find an examples of this type of presentation?

I've searched throughout the web, Googling, searching SLideShare, using different terms like brand benchmarking, brand competitor analysis etc.- All in vain.
Many thanks.

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@Si6392903

My two cents.

How would you actually do it?

The question is too board, because there are brands on consumer products or brands that has almost no contact to an end user.

There are TV campaigns, retail store degustations, etc. So you need to have specific objectives to present them.

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@Becky351

A good competitive market or trend analysis will be the result of lots of work by very skilled people and forms part of the company in question's IP and USP. I've worked for a few companies that performed this sort of work and we never shared any of it online. The results are too valuable.

I would suggest that the closest thing that you will find to this would be by hunting sites such as Pinterest for relevant collections of images.

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